Stephenie Meyer uses 'The Host' merchandising to help the homeless

Posted by Naybeth Díaz | Labels: | Posted On Wednesday 19 August 2009 at 09:46


Twilight series novelist Stephenie Meyer is now the market-wise benefactor of charitable institutions for the homeless.
Her fifth published novel,The Host will be merchandised by a fledgling skating gear company called Hobo Skate Co. Hobo benefits local charities in assistance of the homeless.
Meyer's interest in working with Hobo Skate Co., according to a report that quotes one of the company's co-founders, stemmed from the charitable nature of the organization and its promise of future collaboration with these local groups (once a profit is attainable and available for share). Chances are, Meyer's marketing deal with Hobo will bring them to that point sooner rather than later.
"The Host" is about alien parasites who take over humans - more appealing to the skater crowd. Hobo shirts and decks feature images of the alien.
... Meyer is involved in the design process, and, in fact, wanted to tweak one of the designs at the last minute, delaying the debut of the "Host" merchandise until next week.
It will be available online at first and then in major retailers.
This isn't the first time Meyer has taken part in a major charity drive. Earlier this year, she joined hands with fellow authors in the Save the Book Babe event, raising thousands of dollars by donating very sentimental pieces of memorabilia.

Thanks to the examiner

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